NEW WAYS TO TALK

FORESIGHT CLASS

This 3-hour interactive foresight class introduces MicroVerse Marketing—a next-generation AI-enabled communication strategy that leverages artificial intelligence not just for automation, but for amplification of strategic brand storytelling.

WHAT WE’LL COVER

New Ways to create relevant communication, leveraging Data & Ai

New ways to talk to consumer sets

New ways to embed your brand into cultural moments and create lasting impact

New ways to amplify human creativity

DURATION
3 hours

FORMAT
Breakfast Foresight Class in English

SEATS
20 Available

WHEN
29 APRIL 8:45am - 12pm

WHERE
Hôtel Dames des Arts, Paris, 75006 Paris

PRICE
756€ TTC

tax applied at checkout

Moderated by: Edward Mills (CLO, SFF)

Speakers: Onur Kece & Alix Petit (SFF)

The Modules

A 2-hour deep dive into the future of strategic marketing, followed by 1 hour of Q&A

Module 1

The Age of Visual Pollution

The average person sees 10,000+ ads per day—most are ignored.

The Age of Forgotten Strategy

Module 2

Amplification, not Automation

AI doesn’t replace creativity.

Concept over Content

Module 3

The Microverse Method. Hyper Local, Hyper Relevant

Utilizing data effectively & creatively

The Microverse Method

The unfair advantage

Module 4

Ai, Identity & Inclusion

71% of consumers expect brands to promote diversity & inclusion

How AI enables authentic, identity-driven storytelling at scale.

Module 5

Cultural Currency

The importance of embedding culture into brands comms.

Predicting, adapting, and capitalizing on trends.

Module 6

Talent Marketing 2.0

How talent will shine, along with brand equity.

What the future holds for brand-talent relationships.

New Ways to Talk Foresight Class

756€ TTC

Ts & Cs

FAQ

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